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Illustrative connected B2B demand system from audience targeting through qualification and follow-up

B2B QUALIFIED LEADS

Build a pipeline of qualified leads. Pay for the ones that count.

EZRevenue brings positioning, demand generation, content, funnels, follow-up, and automation together around the lead definition you accept before launch.

Free account. No card. Fund activation credits only after you approve the plan. Unused eligible credits can be refunded.

Full growth team

One prioritized plan across every needed discipline

$0 retainer

Pay agency fees only on verified results

Pay per qualified lead

$50 to $500 per lead

$3,500 credits

Unused eligible credits refundable after three months

WHY THIS MODEL FITS

More qualified demand. Less noise for sales.

The team can improve the message, acquisition, conversion path, and follow-up around the same qualification standard.

Define qualified before launch

Fit, role, geography, need, source, uniqueness, and contactability rules are agreed before a lead can create a fee.

Generate and capture demand together

Positioning, campaigns, content, and landing pages work as one path instead of separate projects.

Give sales useful context

Lead source, offer, qualification, and follow-up context can move with the opportunity into the CRM.

THE PERFORMANCE FEE

A fee tied to qualified leads.

Pay per qualified lead

$50 to $500 per lead

Set a fixed fee for each unique lead that matches the qualification and source rules accepted before launch.

Compare every fee model

ILLUSTRATIVE FEE EXAMPLE

Twelve unique leads pass the agreed fit and contactability requirements.

Qualified leads
12
Fee per lead
$125
Agency fee
$1,500
Activation credits left after this fee
$2,000

Earned fees use activation credits first. Media spend, third-party tools, and hard production costs are separate and approved by you.

READY FOR SHARED UPSIDE?

A strong offer still needs a business ready to serve the result.

The model works when both sides can act on the demand, share the required data, and accept that performance marketing cannot guarantee a future result.

See the activation path

A STRONG FIT

  • A clear ideal customer and commercially valuable offer
  • Qualification or appointment rules sales will accept
  • A team that follows up quickly and records disposition
  • CRM, form, calendar, or accepted fallback data are available

NOT READY YET

  • You need guaranteed lead volume, pipeline, or closed revenue
  • No one owns lead follow-up or sales conversations
  • The target buyer and qualification standard are still undefined
  • There is no budget for media, tools, or the sales capacity required

BEFORE THE FIRST CAMPAIGN

Know what counts before the work starts.

The fee stays simple when the result, exclusions, and each side of the handoff are clear before launch.

Ask a specific question
What makes a lead qualified?

You accept the rules before launch. They can include company type, role, geography, need, source, contactability, uniqueness, and any disqualifying conditions.

Do duplicate or unreachable leads count?

Not when the accepted rules exclude them. Duplicate, invalid, or uncontactable submissions are checked before a lead becomes billable.

Does EZRevenue replace our sales team?

No. We own the marketing path to the accepted lead. Your team owns timely follow-up, discovery, pipeline management, and closing.

Can we change the qualification rules later?

Yes. A new accepted definition applies to future leads and fees; it does not rewrite an earlier result.

SHARED UPSIDE

Put a full growth team behind the outcome.

No monthly agency retainer. No channel-by-channel scope maze. EZRevenue earns when the agreed result is verified.

$3,500 becomes account credits. Unused credits are refundable after three months.