CRO
7 CRO Tweaks That Can Double Your Conversions
Seven high-leverage tests we run on almost every account - because they keep winning.
Most CRO advice is redesign theater. These seven tweaks are boring, fast to ship, and consistently move revenue.
01
The Seven Tweaks
1. Lead with the offer, not the brand story - clarity in the first viewport. 2. Put proof next to the claim it proves, not in a carousel graveyard. 3. Rewrite CTAs from verbs the visitor wants ('Get my plan') not verbs you want ('Submit'). 4. Cut form fields to the minimum viable ask.
5. Add a sticky buy bar on mobile product pages. 6. Show shipping, returns, and guarantees before the cart, not inside it. 7. Replace sliders with a single strong hero - motion kills comprehension.
Test the boring things first. The boring things pay for the fun ones.
02
How To Run Them
Ship one tweak per week per template. Measure on revenue per session, not just conversion rate, so AOV effects don't hide from you. Document every result - a losing test with a clear learning is a win.
+41%
average CVR lift in the first quarter of disciplined testing
